| User Insights | Concept Design | User Interaction | Aesthetics | Technology | Manufacturing | Prototypes |
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Digital technology has made photography convenient, accessible, and prevalent throughout the whole of modern society. However, digital has also arguably harmed our photography experience. |
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To break user habits, development was focused on distilling the purest of photography experiences into a brand new format. After trailing different body forms, it was decided that a rectangular body with rounded ends was close enough to a conventional camera to allow for easy composition without the need for a screen, while different enough to allow people to handle it in a new way. |
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The completely ambidextrous user interaction is all new. Circular hollow dials for the key setting, aperture and shutter speeds, are located either side of a clear aperture view port. The camera is meant to be shot ‘blind’ with no screen; however the aperture can be used to align objects of interest when tighter compositions are desired. A film era esque mechanical shutter around the lens requires cocking for each shot, helping to slow down the photographer and solidify the moment. |
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With inspiration taken from modern design icons and whilst following Dieter Rams ‘10 Principles of Good Design’, the cameras’ subtle aesthetics have been finely crafted. Sleek satin aluminium features offset by custom leather faces front and back, outlined by fine contrasting accent lines make up the concepts intentionally minimalist and unobtrusive design.
- Dieter Rams 
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Enough circuitry footprint has been embedded to ensure electronic engineers have enough space to populate the camera with current technology. The imaging unit is designed to use an APS-C sensor fed light by a 22mm F/2 lead screw AF lens capable of reproducing a field of view roughly similar to that of the human eye to help capture exactly what you see. |
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As a high value item, only the most accurate manufacturing processes are used. The aluminium dials and lens surround feature delicate sculptural features on the outside and importance fitment features on the inside. To ensure high quality detail reproduction the parts are CNC milled. These fit into an injection moulded uni-body which houses all the PCBs, which is then faced in a pair of moulded accent plates and laser cut leather faces. The entire design is finally encapsulated in a split part stamped aluminium surround. |
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 Two prototypes have been made for presentation at design shows around the UK. The first, finished in blue with white accents, is a full visual model showcasing the aesthetics, materials, finishes, and moving parts. The second is a working model with electronics transplanted from a Nikon Coolpix S01 to allow for testing with photographers and the public alike. |
Throughout the progression of the project, detailed entries have been posted onto the development blog giving insight into how the camera was conceived, designed, detailed, prototyped and presented.
or select one from the lists below: |
 Take a look at the degree show booklet for the project, which takes a more detailed look at |
